According to the textbooks a Third Culture Kid is “someone who, as a child, has spent
a significant period of time in one or more culture(s) other than his or her own, thus integrating elements of those cultures and their own birth culture, into a third culture." This describes us pretty well. We’re a creative pair of mutts who’ve grown up under circumstances in which we were infused with multiple cultural experiences, influenced by all but owned by none. As a result, we both possess the rare ability to observe culture from the perspective of an outsider looking in.

Why Does This Matter?

The thing about culture is that it’s all encompassing. It guides the way people think, the way they live, and the way they buy stuff. Therefore, being able to influence on a cultural level is a powerful competitive advantage. But despite the fact that culture effects virtually all aspects of our lives, it has an incredible ability to hide in plain sight. That’s the beauty of being a third culture kid; our unique perspectives afford us the ability to see insights that those inside the culture take for granted, and that matters, because when you’re aware of culture, you can also influence it.