Covet & Yourminy out of home advertisements. Are you a victim of taste confusion?

If Coke Zero tastes like Coke, consumers might get the two confused. Enter “Covet & Yourminy,” a fictitious law firm created to spearhead a class-action lawsuit against the Coca-Cola company for “Taste Confusion.” Mimicking the modest media budget of a small law firm, we ran bus shelter ads, truck wraps, and fractional print ads in the back of magazines, all of which drove consumers to a Covet & Yourminy 800 number. This resulted in thousands of real messages from confused victims.